National Development and Reform Commission: it took half a month for the e-commerce war to be initially convicted of three crimes. The e-commerce war tends to ease, but many of its own problems still alarmed the government
in the evening of yesterday (September 5), CCTV reported that relevant persons from the price supervision and Inspection Bureau and the Anti-monopoly Bureau of the national development and Reform Commission said that it was preliminarily identified that Jingdong Mall, Suning Tesco, Gome and its Shanghai mall were suspected of price fraud in three aspects: first, the promotion price was higher than the original price, second, the price commitment was not fully fulfilled, and third, some e-commerce companies took their own unique products to participate in price comparison activities. In this regard, the national development and Reform Commission has interviewed relevant enterprises, and relevant enterprises have started self inspection and self correction activities
subsequently, JD mall, as the troublemaker of the e-commerce price war, issued an apology statement on its official microblog, saying that "a small number of consumer electronics products have not achieved their commitment to zero gross profit for consumers" and "they cannot achieve their commitment that all consumer electronics products are lower than their competitors at the same time"
the e-commerce war is suspected of "three crimes"
since August 15, jd.com, Gome and Suning launched a price war. However, some consumers pointed out that behind the so-called "zero gross profit", the prices of many products have not been substantially reduced
this price war has also attracted great attention from the government. On August 16, the Ministry of Commerce first stated its position, and its spokesman shendanyang said that it would continue to pay attention to the progress of this incident
the national development and Reform Commission has also launched an investigation into this matter. According to a relevant person from the national development and Reform Commission in an interview with CCTV yesterday, after the war, the three e-commerce companies started to fight for prices, which attracted wide attention from all walks of life. Some of them have maintained their original fixed form, which has been reported by the media and the public. Some e-commerce companies have cheated consumers, and the national development and Reform Commission has also received reports from the public
"our price supervision bureau attached great importance to these situations and immediately formed four inspection teams and investigation teams. The three inspection teams went to Jingdong, Suning and Gome who participated in the e-commerce price war for inspection, and the fourth inspection team went to Amoy to conduct investigation and inspection to verify the authenticity of relevant data." Chen Da, director of the market supervision division of the price supervision bureau of the national development and Reform Commission, said
on the basis of full investigation, the price supervision bureau of the national development and Reform Commission preliminarily determined that three e-commerce companies, including JD mall, were suspected of violating relevant laws and regulations: first, the promotion price was higher than the original price; Second, the price commitment has not been fully fulfilled. For example, an e-commerce provider promised that its electricity consumption would be lower than that of another e-commerce provider, or even by a percentage point, but after inspection, it was found that it could not be fully fulfilled. 1. The promise of zero gross profit of home appliance manufacturers has not been fulfilled, and some commodities have the phenomenon of non-zero gross profit by means of "telling stories", citing non-source statistical data and "scientific research"; Third, some e-commerce companies take their own unique products to participate in price comparison activities, which means that some e-commerce companies have signed exclusive agency sales agreements with suppliers, such as custom-made machines, exclusive sales machines, new product trial sales, etc. these products are not available to other e-commerce companies. It is obviously inappropriate to compare prices with goods that others do not have
some data of "online shopping" are inaccurate
in this e-commerce price war, the price comparison station "online shopping" also joined in to compare the price data of the three e-commerce companies collected to show the actual price situation behind the e-commerce war to the public
however, according to CCTV, a relevant person from the national development and Reform Commission said yesterday that the data of Yitao has provided help for investigating the e-commerce war. However, the national development and Reform Commission also found that some data of Yitao are inaccurate between pickup trucks and SUVs
"for example, if Yitao said that the price should be raised first and then reduced, then we sent an inspection team to Yitao to investigate. We only collected the elongation between the two lines on the sample. According to the data it provided, we went to the relevant e-commerce to conduct an inspection and verification, and found that this kind of behavior of raising the price first and then reducing the price basically did not exist. That is to say, some reports made by Yitao were false to the media." Chen Da, director of the market supervision division of the price supervision bureau of the national development and Reform Commission, said
in response to the above accusations made by the national development and Reform Commission, Yitao responded that "in the 'August 15' price war, the data provided were captured, collected and analyzed in real time through Yitao commodity search technology platform. We will carefully listen to the opinions of all parties and continue to improve and enhance our ability to capture and analyze shopping search data"
Yitao also said that relevant departments, media from all walks of life and friends are welcome to continue to experience and supervise Yitao's price comparison, search and other related services
jd.com apologizes for introspection
as the instigator of this price scuffle, liuqiangdong, chairman of the board of directors and CEO of jd.com, once said to the daily economy that no matter who came forward, unless the government came forward, no one would listen. Unexpectedly, the national development and Reform Commission was "attracted"
in an interview with the daily economy yesterday, Jingdong Mall confirmed the investigation by the national development and Reform Commission, saying that the company was actively cooperating with the investigation by the national development and Reform Commission and "will respect the investigation results of the national development and Reform Commission"
last night, JD changed its previous neutral response and issued an apology statement on its official microblog, admitting that a small number of consumer electronics products did not realize their commitment to zero gross profit for consumers, and could not realize the commitment that all consumer electronics products were lower than their competitors at the same time
"JD mall apologizes for the above behavior of not fully fulfilling its commitments to consumers. We will take this as a warning and reflect deeply. Under the guidance of relevant government departments, the company has formulated a rectification plan to improve its operation and management. We will carefully abide by relevant national laws and regulations to finally ensure the practical fulfillment of its commitments to consumers." The apology statement said
however, in the statement of apology, JD did not give specific follow-up corrective measures
minjuanqing, executive deputy director of Suning Tesco market management center, told the daily economy that it is very necessary for relevant national departments to intervene in the price investigation. Suning will implement it in accordance with national regulations, which is conducive to regulating the competition among enterprises and the benign development of the industry
as of press time, Gome, another participant in the price war, had no official response. He Yangqing, vice president of Gome, and the head of Gome's marketing department have been called for many times, but no reply has been received
will the price war continue
however, according to insiders, even if the national development and Reform Commission comes forward, the price war between e-commerce will continue
Zhaoping, deputy director of the consumer economy research department of the Research Institute of the Ministry of Commerce, told the daily economy that this time the national development and Reform Commission will come forward, which will certainly have some substantive effects. If e-commerce plays a price war in the future, it will be more standardized
"in the previous price war, there were indeed some words and behaviors that did not conform to the legal provisions. As for e-commerce, which takes low price as the main demand, the price war must be a regular behavior, and the government's involvement and enforcement efforts in this regard will gradually increase." Zhao Ping added
it is worth noting that in addition to the investigation by the national development and Reform Commission, JD's partners have also made new statements about the price war
louisa Xiaoxi, the person in charge of e-commerce operation of jasonwood, announced on her microblog a few days ago: "we have decided to quit the JD pop platform. On September 3, JD held an activity to buy 300 yuan and give 1000 yuan coupons. It's incredible that 1000 yuan coupons need to be paid by merchants. If you can't pay a penny in the price war, you ask us to pay the bill. Is that your so-called pride? Sorry, we won't play anymore."
it seems that in addition to responding to the investigation of the national development and Reform Commission, Liu qiangdong is also busy dealing with the problem of "backyard fire"